Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Article Branding is an Integral Technique to the Success of Your Product – Are You Doing it Right?

What does article branding do? It turns a common product into a unique and exciting buying opportunity. There are a number of things that branding builds upon: value, image, utility, quality and service. You must be prepared for an ever changing moody market that might drop you for something new and hot, Branding will help you overcome this, and set you up for sustainability.

Methods which are the keys to effective branding are as follows:

Your brands total value. This is the sum of all your branding. You want to optimize all branding techniques for as few advertising and research dollars as possible, which makes article marketing a great choice as it costs very little compared to other forms of branding.

Your product has to stand out. Differentiate your product. This is very important! How is it different and better than your competitors? Why do this? You want your product to stand-out in peoples memory. Some brilliant product Key stones can help here, like this pizza ad: “delivered hot to your door in 30 minutes or get it free” . People remember this because it becomes a challenge. And they become emotionally involved in the product.

Customer relationship: the customer must have confidence in the quality of your product, which in their eyes is far better than your competitors. They will feel that nothing can truly compete with the features of your product.

Article branding is perfect choice to do all of the above. If the market likes what it see in a brand, there is know doubt that it will lead to increased sales and will allow you to brand a second cup to sell to your customers.

But beware once you have branded your product, it is almost impossible to change this. So do it right, or you will go bankrupt.

This is where the power of the Internet and article branding comes into power: problem, how will the market respond to a brand? This is not an exact science. This will involve market research and doing this online is almost instantaneous, as you can test the waters by writing a few articles to see how people react to your branding, or post at the forums to see what their reactions might be.

First thing you have to know is what are your company’s goals? Your branding should be lined up with those goals. My tip: if you want to succeed at article branding go to the professionals in this field:

A List of Clothing Fashion Don’ts

There are plenty fashion rules that have circulated for centuries, and these days, the old rules will not cut it. Today, you need to forget about the old rules of not wearing white after labor day and saving all of your shimmer for the evening. If you want to learn how to dress your body well and look better everyday, try to avoid the following brand new fashion don'ts.

Do not think function over fashion. If your excuse for not wearing your body better is simply that you are dressing for the weather or you just want to be "comfortable," it is probably time for a change. Do not just by oversized clothing that is frumpy and totally not figure flattering because you want to be "comfortable." If you take your time and try things on you will find that well fitted clothing that is appropriate for your body type actually is quite comfortable. If you get the proper size and the proper style, you can look good, be shielded from the weather, and feel comfortable.

Do not use size numbers alone to determine whether or not your clothes will fit you. Every boutique, department store, and clothing shop is going to have sizes on their outfits. Your size will not be the same in all stores, so get over it. Sometimes, even though you might feel bad about it, the appropriate size for your body will mean looking for a higher number in some stores than in others. It is much better to buy a larger size and look good than to wear something that does not really fit you, and will make you look bigger. If your outfits are busting at the seams, you will look larger than you are.

The final do not is this: do not think that your appearance does not matter. You might say that you do not care what other people think. The reality is, however, that if you have certain career goals in mind and you do not look the part, you will not get the part. Everyone, even if they try to deny it, wants the respect of others, especially at work. Dress to look the best that you can look in appropriate clothing for your profession. Do not make excuses or sell yourself short of the opportunity to look put together to potential clients and potential employers.

The clothing that you put on your body says a lot about who you are. Let it match who you are inside. Let the world know that you respect yourself enough to dress well.

Russia Number One In Weapons Export

The report "Weapons supplies to developing countries 1998-2005" published by the research service of the USA Congress contains data claiming that last year Russia became number one in weapons export to developing countries with the total sum of contracts contracts adjusted to 7.1 billion dollars. According to this document, excerpts from which were published with comments in The New York Times, Moscow beat Washington, which took the third position with its 6.2 billion dollars contracts. The second position belongs to France: it sold weapons on 6.3 billion dollars, according to the US Congress.

However, several facts of the "sensational" document cause serious doubts. First of all, data provided by the US Congress do not gee with the information spread in the beginning of the year by the federal commission of military-technical cooperation of Russia where the volume of Russian weapons export in 2005 was estimated 6.126 billion dollars. The sum can be considered record as in recent years Russian exporters could hardly reach the verge of 5 billion dollars. It seems logical to be interested in clarification of the 1 billion difference in the Congress and the Federal commission data.

Washington did not beat about the bush to find an explanation of the difference mentioned above: their comments indicated the fact that they also included Russian export of several land anti-aircraft defense systems (zenith-missile complex TOR-M1) to Iran. At the same time the report did not emphasize the fact whether Moscow had already supplied the systems to Teheran or not. It only informed that the affair cost 700 thousand dollars and that apart from zenith-missile complex Russia had also sold 8 air tankers to Iran. Ides, Washington included Russian help concerning Teheran's military equipment modernization into the volume of Russian supplies to Iran. In two words, Russia became "champion in weapons export" through not only India and China, but also Iran.

And this is the second point that causes hesitations about objectivity and relativity of the analysis held by the research service of the Congress. Warlike equipment and arms export has always been quite a politically loaded issue. While marking Russian success in weapons trade the US report distinctly observations upon their backsliding from leading positions in this chart. Interestingly, this happens straight ahead to the Congress elections. The report claims that the States have lost a significant share of the weapons market since 2004. That year the US did 9.4 billion dollars on weapons trade while Russia did only 5.4, and now Russia is one billion dollars ahead. The conclusion which is likely to get into many people of electional age minds is quite predictable: to vote for democrats who can bring back our leadership in weapons trade which means new jobs, new earnings …

It is necessary to mention that weapons export matters in the States are not on the decline. In 2005 the US income from weapons trade was inconsiderably smaller than in 2004, coupled, Russian achievements in this sphere do not look that impressive in comparison with just one of the US contracts – 7 billion dollars contract with Turkey. Moreover, the US also provides NATO countries with weapons as well, while the mentioned market zone is deadly closed for Russian weapons suppliers.

The General assembly of NATO has recently made a decision to organize a special group to work out new international regulations concerning weapons trade and export. Experts hope that after the regulations come into force data on the achievements in this sphere will be more truthful and reliable.

Source:

http://www.rian.ru

Translation: Lavrentyeva Natalya