Back to Basics Cooking, Baking & Grilling

keeping your area clean while you cook is a chore in its self. My husband always laughs about the after math when I'm done baking. Here are some helpful ways to improve on making less of a mess in the first place. Use a bowl for your scraps and garbage as you go saving you time running to the trash making you more efficient. Using a thin flexible mat for your cutting board makes transferring vegetables to your pot much easier, by using the flexible mat as a funnel.

Getting into the habit of using a splatter screen when sauteing or shallow frying will save you a lot of time on your clean-up later. Measuring ingredients and using cooking spray over the sink will keep messes confined to an easy to clean area. Keeping a bottle of soapy water handy make it more likely that cleaning up as you go will become part of your cooking habits. Another tip is to cook more slowly. Be a deliberate in measuring, chopping and wiping between each step. but this is one tip I often do not follow my own advice, often trying to do to many task at one time.

With Spring just around the corner what better time than to take stock of what is in your pantry. Consolidate and organize and take note what you're low on. It is also a great time to check those expiration dates and dispose of any that expired. Make a list of items that you can stock in your pantry that will help make a meal quickly without a lot of planning. It is also a good time to add those family favorites.

Now that you have your pantry all organized it is time to turn your attention to the fridge. Do not be afraid to those bowls way in the back that have been forgotten about for weeks. It is a good time to check those condiments with cookouts just around the corner.

With everything clean and organized and Winter still here comfort food is the way to go. A pot of soup on the stove with grilled cheese sandwiches or a stew in the crockpot is the way to go. With Spring not too far away get those recipes out and start planning for fresh salads and garden vegetables. You will be amazed how time and clean-up will be and the fun of cooking, baking and grilling will not become a hard task but a lot of fun putting love in all the recipes for family and friends.

Cooking for Beginners

There is a lot of learning that must be done in order to
become a good cook and then there is becoming a great cook.
But that takes time and plenty of dishes that could have
came out better – and they will-someday. But that's OK
everyone starts somewhere. And the best place to start
cooking for beginners is in the kitchen, of course.

Naturally, there is all kinds of cooking: American, Chinese,
Japanese, Indian, European and etc. All of these types of
cooking takes time and training to learn how to master the
basics. But it can be done because it has been by many
already.

Maybe you are not the best cook yet and maybe that may never
happen. But always remember that someone is not quite as
good as you. Probably you'll be better than most ever will
be. OK so much for having the right attitude and
self-esteem.

Whatever your reason for cooking or learning to cook you
should always begin with the basics. The first thing that
you need to learn is what the different terminology you will
find in recipes actually means. There are many new and
sometimes foreign sounding terms that you will find in
common recipes. These terms can mean the difference in
recipe success or failure. You should be able to find a good
section in any inclusive cookbook that explains the
different definitions for unfamiliar terminology. If you
are not absolutely certain what is meant by "folding in the
eggs "it is in your best interests to look it up.

So take this valuable hint: Try simple recipes at first and
then get a little braver by tackling a few more difficult
dishes. Many recipes will tell you just how difficult it is
to make. But you will soon know by just looking at the
recipe.

Another good idea is that once you get some experience with
different (successful) dishes, make yourself a catalog or
diary of dishes that went over well. Put the date and
comments in the diary.

This will come in handy when you just do not know what to
cook or a special occasion is coming and you want to be sure
to make it successful and fun.

As you learn new recipes and improve your culinary skills
and talents you will discover that preparing your own meals
from scratch is much more rewarding than preparing
prepackaged meals that are purchased from the shelves of
your local supermarkets. You will also discover as your
experience and confidence grows that you will find yourself
more and more often improving as you go and adjusting
recipes to meet your personal preferences.

So what's the secret to learning the basics and becoming a
good cook? Just do it! (over and over).

Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Article Branding is an Integral Technique to the Success of Your Product – Are You Doing it Right?

What does article branding do? It turns a common product into a unique and exciting buying opportunity. There are a number of things that branding builds upon: value, image, utility, quality and service. You must be prepared for an ever changing moody market that might drop you for something new and hot, Branding will help you overcome this, and set you up for sustainability.

Methods which are the keys to effective branding are as follows:

Your brands total value. This is the sum of all your branding. You want to optimize all branding techniques for as few advertising and research dollars as possible, which makes article marketing a great choice as it costs very little compared to other forms of branding.

Your product has to stand out. Differentiate your product. This is very important! How is it different and better than your competitors? Why do this? You want your product to stand-out in peoples memory. Some brilliant product Key stones can help here, like this pizza ad: “delivered hot to your door in 30 minutes or get it free” . People remember this because it becomes a challenge. And they become emotionally involved in the product.

Customer relationship: the customer must have confidence in the quality of your product, which in their eyes is far better than your competitors. They will feel that nothing can truly compete with the features of your product.

Article branding is perfect choice to do all of the above. If the market likes what it see in a brand, there is know doubt that it will lead to increased sales and will allow you to brand a second cup to sell to your customers.

But beware once you have branded your product, it is almost impossible to change this. So do it right, or you will go bankrupt.

This is where the power of the Internet and article branding comes into power: problem, how will the market respond to a brand? This is not an exact science. This will involve market research and doing this online is almost instantaneous, as you can test the waters by writing a few articles to see how people react to your branding, or post at the forums to see what their reactions might be.

First thing you have to know is what are your company’s goals? Your branding should be lined up with those goals. My tip: if you want to succeed at article branding go to the professionals in this field: